Having a website for your business is not an option. Imagine you have invested in building a fantastic website, yet it doesn't show on Google search engine. It is like opening the best coffee shop in town and not telling anyone about it. Being visible on Google search engine result pages (SERP) is very important, and compared to paid ads, SEO is a guaranteed way to show on search engines without spending money. Customers believe that business websites shown on Google organic search results page are trustworthy and caring.