Our blog focuses on how you can improve your campaigns, on how you can build a successful marketing team, as well as the latest news and developments in the field of digital marketing in Saudi Arabia, and the GCC
SEM stands for Search Engine Marketing, also known as paid search. By definition, SEM is the utilization of Digital marketing strategies and ads to improve visibility and bring traffic to a website or page.
CPA stands for Cost per Acquisition, sometimes referred to as cost per action. CPA is a metric in digital advertising that refers to the willingness of a company to pay a fee for a targeted ad that results in an acquisition.