Impressions stand for the total number of times your content was shown to the audience.
Note that the number does not depend on factors such as how many people saw the content repeatedly, nor how many times it was clicked on or not. Only how many times it was displayed.
Impressions are a vital component to measure overall content performance.
Impressions are used in Digital Marketing and online advertising as a metric to quantify the number of digital views of an ad, social media post, or web page. It is applicable to both organic content and paid advertisements.
If you want to access the impressions on an ad, you might need to visit the control panel in the relevant Ad account or its corresponding Analytics tool.
Look for the total number of times a campaign was shown to the audience. There is no way a platform is able to run online advertisements and not provide access to basic performance data.
Website hosting and building platforms also gather data on impressions and other vital information on user activity. You should be able to view the Impressions of your website content and blog posts in the relevant admin panel.
When it comes to social media, impressions are usually displayed directly under the story, post, or promotional content. Sometimes you might need to click on the content Settings or find a relevant button on the post.
Most social media platforms also offer profile analytics and account statistics for free. So you can access the impressions information by visiting the relevant account menus as well.
Impressions are very important when it comes to Digital Marketing.
As a metric used to quantify the amount of times content was shown, impressions are vital for:
As you can see, impressions are at the base of advertising strategies. Without access to these details, online marketing loses some of its power.
Counting impressions is crucial to understanding if our content is getting enough exposure.