The Only

Digital Marketing Certificate

YOU WILL EVER NEED

Complete 360° Digital Marketing Program that will round-up your skills and provide you with a globally recognized certificate

Approved by the world’s leading companies

GoogleFacebookLinkedinCoca colaMicrosoftIBM

81% of Students Get Promoted After Certification

The Certified Digital Marketing Professional is a proven program that sets you up for success in your workplace.
The bar has never been higher for marketers in 2021, and employers are looking to promote their most proactive employees. Our program helps you get ahead.
Enroll in the Program
Become a Certified Digital Marketing Professional Now

Prove Your Skills and Get a Lead on the Competition

Digital Marketing is a hot industry and there are more and more people looking to get a piece of it. Stand out from the crowd by certifying your skills - be the person employers are fighting for!

9+ Positions a Day

There are more than 9 Digital Marketing jobs listed every day in Saudi Arabia.

Pick First, Not Last.

Certified Marketers stand out from the crowd. Have the first pick at where you want to work.
Be a step ahead of the competition, don't blend in - stand out
Globally recognized program and approve by HRDF, enrich your CV with the certification now

The Most Recognized Global Certification Program Adapted to the Local Market

Developed by the Digital Marketing Institute in Europe, our program has been adapted to the local market by proven and currently active practitioners in Saudi Arabia and the UAE.
The program offers solutions, examples, and training suitable for our markets, not some far-away nonsense that only works in specific western markets.
Begin your training

Endorsed and Fully
Supported by the HRDF

Our certification program is fully covered by the Government’s Human Resources Development Fund.
This means that all Saudi national students this means all Saudis getting this certification are supported by the HRDF program when they get certified with our globally-recognized program.
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Endorsed fully by HRDF to all Saudis, give yourself a better chance in the market

Curriculum Based on Key Skills
That Are in Demand on The Job Market

Our curriculum has been developed and thoroughly updated in the last 9 years by the internationally-recognized Digital Marketing Insitute. All of the lessons and examples are routinely supervised and double-checked by the International Advisory Council consisting of Google, Facebook, Microsoft, IBM, Coca-Cola, and Linkedin.
The core principles and purpose of digital marketing are presented in this module. You will gain audience and industry insight through conducting digital research, and you will prepare the foundations for a fully integrated 360-degree digital marketing campaign by connecting effectively with each customer and target.
In this module, you will be introduced to the key social media platforms for digital marketing as well as how to set up a brand's social presence. There are several techniques and best practices for growing and engaging an audience on social media, and examples of how to create effective paid advertisements on the major platforms. As well as extracting and reporting data from the platforms' native analytics tools, the course covers how to gain more insight into audiences and campaigns.
The principles of email marketing are covered in this module, as well as how the concepts of segmentation, personalization, timing, and interaction, as well as data protection legislation and regulations, support an effective email marketing strategy. The program presents major email marketing tools and approaches, as well as best practices for subscriber lists and email design. It explains how to build, test, and optimize an email campaign to increase open and click rates, as well as the benefits of marketing automation technologies.
This module begins with the principles of web analytics, as well as the legal duties and best practices connected with data collecting, permission, and privacy, which allow a digital marketer to draw practical conclusions from website or marketing channel data. It shows how to set up Google Universal Analytics and GA4 properties, as well as how to setup Universal Analytics and install Google Analytics tracking code to learn more about the website's traffic and audience. It covers everything from creating advertising goals to analyzing performance and client conversion journeys. It also goes into great depth on how to utilize Google Analytics reports and capabilities to track and analyze digital campaigns.
The purpose of this module is to introduce you to the principles of content marketing so that you can align your content with your buyers' journey. Taking a persona-oriented, data-driven approach to content marketing planning, it explores the knowledge and skills needed for success. In addition, you learn how to create content, curate content, and promote it using scheduling tools and promotion methods. By the end of the module, we will examine key metrics and tools for measuring the success of content marketing strategies.
This module begins by explaining how search engines work and what SEO is. You'll learn how to build an SEO content plan that brings the right sort of visitors to a website by aligning SEO objectives with overarching business goals. We also look at ways to boost conversions online to help you stand out in today's fiercely competitive online marketplace.
The first part of this module covers the basics of display and video advertising followed by instructions for setting up and managing a YouTube channel. You'll learn about the different ad formats available on the Google Display Network and YouTube as well as how to set up a campaign for each. In addition, it explains how to apply audience and contextual targeting to display and video advertisements, as well as exclusions, retargeting, and bid adjustments. As a final step, the module identifies the key metrics and tools to use for analyzing and optimizing display and video campaign performance.
This module discusses essential ideas that underpin good website design as well as the goal of website optimization. It will teach you how to use WordPress to create and publish a simple, well-designed, and optimized website that is linked with specific business goals. In addition, the session discusses how to utilize metrics to gather, track, and measure website activity in order to gain deeper insights.
This module defines the key components of a good digital marketing strategy and teaches how to create an effective budget and calculate ROI for digital operations. It discusses how to establish clear and actionable objectives as well as quantifiable KPIs, as well as the important research tasks to do to influence channel selection and message. It also discusses how to create a creative plan based on campaign research in order to engage an audience and meet campaign objectives. The session closes by describing how to implement a digital marketing strategy that is backed by a channel plan, a paid media plan, a campaign action plan, and concise strategy documentation.
The module explains the fundamentals of paid search and explains how to set up and manage paid search campaigns using Google Ads. In it, you'll learn how to manage paid search advertising budgets, how to create bid auctions, as well as how to optimize paid search campaigns. In addition, the course explains how to measure and report on the results of paid search campaigns using Google Analytics and Google Search Console.

Introduction to Digital Marketing

The core principles and purpose of digital marketing are presented in this module. You will gain audience and industry insight through conducting digital research, and you will prepare the foundations for a fully integrated 360-degree digital marketing campaign by connecting effectively with each customer and target.

Social Media Marketing

In this module, you will be introduced to the key social media platforms for digital marketing as well as how to set up a brand's social presence. There are several techniques and best practices for growing and engaging an audience on social media, and examples of how to create effective paid advertisements on the major platforms. As well as extracting and reporting data from the platforms' native analytics tools, the course covers how to gain more insight into audiences and campaigns.

Email Marketing

The principles of email marketing are covered in this module, as well as how the concepts of segmentation, personalization, timing, and interaction, as well as data protection legislation and regulations, support an effective email marketing strategy. The program presents major email marketing tools and approaches, as well as best practices for subscriber lists and email design. It explains how to build, test, and optimize an email campaign to increase open and click rates, as well as the benefits of marketing automation technologies.

Google Analytics

This module begins with the principles of web analytics, as well as the legal duties and best practices connected with data collecting, permission, and privacy, which allow a digital marketer to draw practical conclusions from website or marketing channel data. It shows how to set up Google Universal Analytics and GA4 properties, as well as how to setup Universal Analytics and install Google Analytics tracking code to learn more about the website's traffic and audience. It covers everything from creating advertising goals to analyzing performance and client conversion journeys. It also goes into great depth on how to utilize Google Analytics reports and capabilities to track and analyze digital campaigns.

Content Marketing

The purpose of this module is to introduce you to the principles of content marketing so that you can align your content with your buyers' journey. Taking a persona-oriented, data-driven approach to content marketing planning, it explores the knowledge and skills needed for success. In addition, you learn how to create content, curate content, and promote it using scheduling tools and promotion methods. By the end of the module, we will examine key metrics and tools for measuring the success of content marketing strategies.

Search Engine Optimization (SEO)

This module begins by explaining how search engines work and what SEO is. You'll learn how to build an SEO content plan that brings the right sort of visitors to a website by aligning SEO objectives with overarching business goals. We also look at ways to boost conversions online to help you stand out in today's fiercely competitive online marketplace.

Display and Video Advertising

The first part of this module covers the basics of display and video advertising followed by instructions for setting up and managing a YouTube channel. You'll learn about the different ad formats available on the Google Display Network and YouTube as well as how to set up a campaign for each. In addition, it explains how to apply audience and contextual targeting to display and video advertisements, as well as exclusions, retargeting, and bid adjustments. As a final step, the module identifies the key metrics and tools to use for analyzing and optimizing display and video campaign performance.

Website Optimization

This module discusses essential ideas that underpin good website design as well as the goal of website optimization. It will teach you how to use WordPress to create and publish a simple, well-designed, and optimized website that is linked with specific business goals. In addition, the session discusses how to utilize metrics to gather, track, and measure website activity in order to gain deeper insights.

Digital Marketing Strategy

This module defines the key components of a good digital marketing strategy and teaches how to create an effective budget and calculate ROI for digital operations. It discusses how to establish clear and actionable objectives as well as quantifiable KPIs, as well as the important research tasks to do to influence channel selection and message. It also discusses how to create a creative plan based on campaign research in order to engage an audience and meet campaign objectives. The session closes by describing how to implement a digital marketing strategy that is backed by a channel plan, a paid media plan, a campaign action plan, and concise strategy documentation.

Paid Search / PPC Google Ads

The module explains the fundamentals of paid search and explains how to set up and manage paid search campaigns using Google Ads. In it, you'll learn how to manage paid search advertising budgets, how to create bid auctions, as well as how to optimize paid search campaigns. In addition, the course explains how to measure and report on the results of paid search campaigns using Google Analytics and Google Search Console.

Who is the Certified Digital Marketing Professional Program For?

Traditional Marketers

Are you one of those marketers who have rich experience in traditional marketing but don’t have enough in Digital? If you need to get up to speed with how digital works, why not do it with the best internationally-recognized program? The Certified Digital Marketing Professional provides all of the necessary tools to this momentous shift in your career, and it is taught by local, successful Digital Marketing practitioners.

Executives

Leading people of diverse backgrounds can be challenging, especially when your professional experience has been focused on specialising in one particular vertical. With the Certified Digital Marketing Professional, you can be sure that you have all aspects of Digital Marketing covered, in globally recognized depth.

Business Owners

The great thing about the CDMP program is that it thoroughly covers all of the bases when it comes to Digital Marketing. This is the one-stop program that will get you up to speed on all the relevant tools, methods and technology used in Digital Marketing.

Young Professionals

It’s not often that you see fresh graduates take special interest in certification programs. However, if you are one of those who want to stand out, this is the program for you. The Certified Digital Marketing Professional will put you miles away from your classmates in terms of actual knowledge shared by every-day practitioners.

Taught by Proven Market Leaders, and Practitioners

The tutors on our team are proven thought leaders and innovators in Digital Marketing.
Instead of getting theoretical knowledge for far away markets, our students get local true-to-reality examples and cases from lecturers that are active on the GCC market.
Certify Yourself
Abdullah Alghadouni - CDMP tutors

Abdullah Alghadouni

Co-founder and CEO of
Measuritics Agency
Ayman Albarbary - CDMP tutor

Ayman Albarbary

Managing Director
Digital Orks
Martin Kubler - CDMP tutors

Martin Kubler

Business Consultant, Trainer,
Public Speaker, Writer
Christian Farioli - CDMP tutors

Christian Farioli

Digital Marketing
Strategist & Trainer
Ali Sakbar - CDMP tutors

Ali Sabkar

Chairman Global Social Media Club Inc, Speaker & Trainer
Tarek Reda - CDMP Tutors

Tarek Reda

Digital Marketing
Consultant & Trainer

What our Students Think

Throughout the years Triggers Academy’s programs have helped hundreds of students lay the foundations or improve their Digital Marketing skills. Some of them agreed to go on camera to share their experience. Listen to what our students have to say about the Certified Digital Marketing Professional Program.

Abdulrhman Alsaif

Most of the things Triggers Academy teach are beneficial and work-related and they gave me the tools that would empower me in Digital Marketing.

Amira Moubarak

Amira is a business owner - check out what she has to say about how the program helped her

Fahad Albatli

Fahad who is at the beginning of his career is sharing how the CDMP program helped him succeed

Work in the Region’s Greatest Companies

DMI students and alumni work in some of the most advanced companies in the region. Give yourself a fair chance in the top work environments worldwide with our Certified Digital Marketing Course.
We Partnered with the top companies on the region - Sabic, KAUST, UBS and more

Certified Digital Marketing Professional

10,500 SAR

Starts: 19-06-2022
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Live Q&A Sessions
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Recorded and Live Sessions
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Whole year of community access
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Installment payments available.
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Supported by HRDF for Saudis as part of the professional certification program

Frequently Asked Questions

Here are some of the questions people like you are frequently asking. Of course, we have a much more detailed help section for students that are enrolled in the program.
Are you a student? Log in and browse the extended FAQ.

Is Triggers Academy doing the final tests?

No, the program has an external testing partner to ensure full transparency and complete fairness. The CDMP’s testing partners are Pearson Vue, an internationally recognized company specialized in computer-based tests.

Does my team need to have any prior experience in Digital Marketing?

No. The Certified Digital Marketing Team program offers a complete 360-degree course on Digital Marketing. You don't need to have any marketing-related background to succeed in the program.

Looking to Certify Your Marketing Team?

If you are looking to round-up the skills of your marketing department, or to provide additional benefits to your employees (that can actually be useful at the workplace), the CDMP is the program that creates value while also providing the certificates to show off your team’s achievements.
See our exclusive company packages