Triggers Academy Blog

Our blog focuses on how you can improve your campaigns, on how you can build a successful marketing team, as well as the latest news and developments in the field of digital marketing in Saudi Arabia, and the GCC

A guide on Social Media Marketing

Are you looking for a social media marketing guide that will help take your business to the next level? You must be the luckiest person on the planet since this article is targeted toward helping you achieve your social media marketing objectives. It will interest you to know that 57.6% of the world's population uses social media networks.
Haya Alruzayhi
10
min read

A Guide on Search Engine Marketing

If you are on the lookout for the best place to learn about Search Engine Marketing (SEM), then you have definitely come to the right place. This in-depth SEM guide introduces you to everything you must know about this digital marketing practice. 
Haya Alruzayhi
12
min read

Why Should I Take CDMP?

The professional digital marketing certification (CDMP) is future access for people wanting to win in the digital world. Get in the game.
Haya Alruzayhi
4
min read

A Guide on Content Marketing

The practice of offering relevant, helpful content to your customers without selling or disrupting them is known as content marketing. Content Marketing is a good strategy for building relationships with customers. Instead of marketing your products or services, you provide knowledge that educates your clients before they buy.
Haya Alruzayhi
13
min read

What Does CPC - Cost Per Click Mean?

Cost-per-click is the cost an advertiser pays each time a user clicks on their ads. The general idea behind CPC is that every time a user from the campaign target audience clicks on a certain active ad, the advertiser is charged a sum for the click.
Haya Alruzayhi
3
min read

What Do Impressions Mean?

Impressions stand for the total number of times your content was shown to the audience. Note that the number does not depend on factors such as how many people saw the content repeatedly, nor how many times it was clicked on or not. Only how many times it was displayed.
Haya Alruzayhi
2
min read

What Does LTV - Lifetime Value Mean?

Lifetime value (LTV) is a metric that defines the worth of the average customer to your business, during the time period you retain that customer. An important thing to remember is the lifetime value (LTV) does not measure profit, it only measures revenue. The metric is a prognostication and an assessment of the average revenue that clients would generate in their consumer lifespan.
Haya Alruzayhi
3
min read

What Does PPC - Pay Per Click Mean?

PPC is a digital marketing model, based on keywords. It drives online traffic by essentially “buying” visits to a certain page. As the name implies, the advertiser pays a fee for every user click on their ads.
Haya Alruzayhi
4
min read

What Does ROAS - Return on Ad Spend Mean?

ROAS is a performance metric that measures the revenue earned for advertising costs. The number lets businesses know how much profit they got after ad expenditures. In marketing terms, the ROAS estimates the Return on investment (ROI) of the money spent on digital ads.
Haya Alruzayhi
2
min read

What Does ROI - Return on Investment Mean?

ROI stands for Return on investment, also referred to as return on costs. ROI is a ratio between net income and expenditure. As a metric of performance, it evaluates if a certain investment was efficient and profitable. ROI is also a reasonable measure to compare the effectiveness of separate investments or campaigns.
Haya Alruzayhi
2
min read

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