Our blog focuses on how you can improve your campaigns, on how you can build a successful marketing team, as well as the latest news and developments in the field of digital marketing in Saudi Arabia, and the GCC
The practice of offering relevant, helpful content to your customers without selling or disrupting them is known as content marketing. Content Marketing is a good strategy for building relationships with customers. Instead of marketing your products or services, you provide knowledge that educates your clients before they buy.
Cost-per-click is the cost an advertiser pays each time a user clicks on their ads. The general idea behind CPC is that every time a user from the campaign target audience clicks on a certain active ad, the advertiser is charged a sum for the click.
Impressions stand for the total number of times your content was shown to the audience. Note that the number does not depend on factors such as how many people saw the content repeatedly, nor how many times it was clicked on or not. Only how many times it was displayed.
Lifetime value (LTV) is a metric that defines the worth of the average customer to your business, during the time period you retain that customer. An important thing to remember is the lifetime value (LTV) does not measure profit, it only measures revenue. The metric is a prognostication and an assessment of the average revenue that clients would generate in their consumer lifespan.
PPC is a digital marketing model, based on keywords. It drives online traffic by essentially “buying” visits to a certain page. As the name implies, the advertiser pays a fee for every user click on their ads.
ROAS is a performance metric that measures the revenue earned for advertising costs. The number lets businesses know how much profit they got after ad expenditures. In marketing terms, the ROAS estimates the Return on investment (ROI) of the money spent on digital ads.
ROI stands for Return on investment, also referred to as return on costs.
ROI is a ratio between net income and expenditure. As a metric of performance, it evaluates if a certain investment was efficient and profitable. ROI is also a reasonable measure to compare the effectiveness of separate investments or campaigns.
SEM stands for Search Engine Marketing, also known as paid search. By definition, SEM is the utilization of Digital marketing strategies and ads to improve visibility and bring traffic to a website or page.
CPA stands for Cost per Acquisition, sometimes referred to as cost per action. CPA is a metric in digital advertising that refers to the willingness of a company to pay a fee for a targeted ad that results in an acquisition.